About Us
Our journey began in 1996
in Kartal, Istanbul, with a modest 50 m² store. Today, with 27 years
of retail experience, we continue to grow confidently as a leading brand in the
mother, baby, and children’s retail sector.
We now serve our customers
through more than 100 stores across over 50 cities in Turkey, supported
by 3,000+ employees, 2.7 million customers, and a social media
community of 5 million. Alongside our domestic growth, we work with international
franchise partners and aim to expand our presence further across
the Middle East and Balkan markets.
As a brand that thoughtfully
designs products for mothers and children aged 0–14, we offer a wide
product range that combines high quality, comfort, and trend-driven
design. Our customer-centric approach ensures that we never compromise
on the quality of our products or the services we provide.
Collaborating closely with our
own production facilities and over 400 trusted suppliers, we take pride in
delivering the latest trends to our customers. Our expanding brand portfolio
includes Civil Baby, Civil Girls, Civil Boys, Civil Socks, Civil Toys,
Civil Class, Civil Sports, and Civil Boots, as well as Kujju, Baby Enzo,
and Baby Force in the baby care and equipment categories.
Through our e-commerce
platform, mobile application, wholesale operations, and extensive retail
network, we continue to connect with millions of families across Turkey and
around the world.
For us, being a brand is not
just about selling products — it’s about being a family. We are proud to
stand by our customers at every stage of their lives and to grow together with
them.
Our Mission
To deliver a reliable and
high-quality retail experience through our own resources and strong
operational standards. With a friendly and customer-focused team, we aim to add
value to the lives of mothers, babies, and children by continuously improving
the shopping experience and exceeding customer expectations.
Our Vision
With our extensive retail network and effective
digital sales channels, we aim to meet all customer needs while
maintaining high-quality standards and accessible pricing. By placing
customer satisfaction at the center of everything we do, we strive to be
a trusted, innovative, and industry-leading brand, continuing to create
value for society and make everyday life easier for families.
